The community manager role is fundamental to the success of building communities internally or externally. No such luck as a free ride as social media can only take organisations so far without investing dedicated resources.
5 key areas require focus from the community manager and job roles require to reflect activities with regard to:
1. Community Establishment, Online Marketing and Brand Building
2. Industry Influence
3. Community Management (On-Going)
4. Social Media and Listening
5. Regular Reporting
The natural step following from understanding the vocabulary of the business is listening. Through a concise list of terms making up the vocabulary a marketer can use a variety of tools to listen to activities of specific interest. Netvibes literally takes 60 secs or less to setup as a dashboard. The vocabulary represents topics of interest. Multiple dashboards can be setup to listen to a variety of terms.
Marketers using Google Alerts to generate emails from the vocabulary are able to integrate the alert into a Netvibes dashboard. Follow the video Google Alerts Integration.
One question asked over and over again is “Where to start ?” This is the most frequently asked question for newcomers getting behind social media marketing efforts. The answer is simply “vocabulary”.
The starting point in social media is always to come to grips with the vocabulary usage within the business before considering anything else. This same vocabulary is the cornerstone of any marketing efforts online or offline. The vocabulary comprises terms distinguishing the business or industry from other businesses.
The website of one business compared with another will be differentiated in vocabulary and hence found by different search terms. The salespeople of one company will speak or write using different terms from another company. If the industry is the same, the differences may well be subtle but vocabulary differences will nonetheless exist.
The ever popular Social Media Marketing Practice course is a “eat everything” about social media course in a single day. The time has come to take on board the wishes of hundreds of past attendees:
- more hands on
- less information overload in a single day
- sharing of advanced concepts
The course is now run in 3 one day stages as follows:
Social Media Marketing Practice - Introduction (SMMP Stage 1)
This is the classic and all about feeling comfortable with the lingo of social media as well as important concepts overarching the social networking site du jour.
Social Media Marketing Practice - Using the Tools (SMMP Stage 2)
For those requiring to “push buttons” and get the job done of achieving a presence on popular social media destinations.
Social Media Marketing Practice - Advanced Concepts (SMMP Stage 3)
Interactive laboratory workshop on concepts and tools likely to provide competitive advantage. Class activities include mapping the small worlds of social networks and the mining of unstructured information.